Reading Response 08

Basically what I got from the last few chapters of Heskett was that design is crazy universal, context seems to be a word that acknowledges EVERYTHING. Design permeates all fields.  Although it's nearly impossible to define, human design and creation inhabits nearly every aspect of the tangible world in which we live. I think Heskett talks in circles a lot, trying to reiterate this point.  Since designs definition is so ellusive, it's even harder trying to fit it into the constraints of a business model.  Creativity is competitive enough as it is. Competition and technological advances will forever evolve the definition of design.