Reading Response 03

What is the purpose of an object and who is it made for? Heskett deals a lot with the idea of an objects meaning versus its functionality amongst consumers.  Unlike postmodernists design concepts I think designers today are responsible to produce products that make sense to consumers.  You can create smart products that arise from an intended meaning, but ultimately if they aren't usefull they become meaningless.  This point also coincide with the consumption of name brand merchandise.  Elevating prices in the name of fashion and selling a product for hundreds of dollars to do something that a product worth ten dollars could do has always been a sore spot for me.  Fundamentally design is materialistic, but design driven by the consumption of material objects becomes less about its interpretation and more about profit.