Reading Response 04

I like the point that Heskett makes about technological advances and their affect on cultural identity. Todays industry makes it possible for people to fit in to more than one culture simultaneously, even in the seperate cultures have little to nothing in common. But globalization of our market place creates a really interesting sociological issue. What are the boundaries of one culture forcing its identity on another? The reading reminded me of the article Jihad vs. Mcworld (http://www.theatlantic.com/magazine/archive/1992/03/jihad-vs-mcworld/3882/), which describes the neccessity of a universal market place and an equally neccessary traditional cultural identity. Imagery and design are the driving force behind cultural identity, so it becomes the designers responsibility to incorporate both factors into a cohesive whole.  Design adapts the way cultures adapt.